MOVE 36 · ANCHORING & PRICING · PRO
Price the Rush
When a client needs work faster than normal, attach a clear premium to the compressed timeline instead of absorbing the cost yourself.
Urgency is a service with a cost; name it or you will pay it.
Low riskPricingClient scopeBoundary settingProtect valueSet a boundary
WHY IT WORKS
Rush requests displace other work, require overtime and raise error risk. A stated rush premium makes those costs visible, filters out false urgency and compensates you fairly when the deadline is genuine. Clients often find a little more time once speed has a price.
WHEN TO USE IT
- A client asks for delivery in days instead of the usual weeks.
- Last-minute requests are becoming a pattern.
WHEN NOT TO USE IT
- The rush was caused by your own delay.
- It is a genuine emergency where a premium would seem exploitative.
SIGNALS IT FITS
- Requests arrive with 'ASAP' but no explanation.
- You regularly work weekends for clients who planned late.
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Execution guidance is included with Pro.
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Included with Pro
ETHICAL BOUNDARY
Apply the premium consistently and transparently. Inventing urgency surcharges after work has started is unfair.
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Content version 1 · Drafted by Power Move IQ Editorial · Not yet human-reviewed · Educational decision support, not legal, financial or employment advice.