Name the decision
A strong position begins with a clear decision, not a perfect sentence.
THE INDEX · 10 CORE PRINCIPLES × 6 DOMAINS
90 Moves
Ten core principles applied across negotiation, pricing, boundaries, leverage, communication, and decisions. Individual entries are being expanded with more specific guidance.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.
Name the decision
A strong position begins with a clear decision, not a perfect sentence.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.
Name the decision
A strong position begins with a clear decision, not a perfect sentence.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.
Name the decision
A strong position begins with a clear decision, not a perfect sentence.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.
Name the decision
A strong position begins with a clear decision, not a perfect sentence.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.
Name the decision
A strong position begins with a clear decision, not a perfect sentence.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.
Name the decision
A strong position begins with a clear decision, not a perfect sentence.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.
Name the decision
A strong position begins with a clear decision, not a perfect sentence.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.
Name the decision
A strong position begins with a clear decision, not a perfect sentence.
Price the change
A strong position begins with a clear decision, not a perfect sentence.
Hold the silence
A strong position begins with a clear decision, not a perfect sentence.
Separate urgency from value
A strong position begins with a clear decision, not a perfect sentence.
Trade, never concede
A strong position begins with a clear decision, not a perfect sentence.
Ask for the constraint
A strong position begins with a clear decision, not a perfect sentence.
Set the next checkpoint
A strong position begins with a clear decision, not a perfect sentence.
Make the alternative real
A strong position begins with a clear decision, not a perfect sentence.
Define the walk-away
A strong position begins with a clear decision, not a perfect sentence.
Document the agreement
A strong position begins with a clear decision, not a perfect sentence.