MOVE 27 · POSITIONING & VALUE · PRO
Use Evidence, Not Adjectives
Replace claims like 'high quality' and 'experienced' with specific proof, so your value is believed instead of merely stated.
Adjectives ask for trust; evidence earns it.
Low riskPricingPromotionPartnershipCompensationProtect value
WHY IT WORKS
Everyone claims to be reliable and skilled, so adjectives carry almost no information. A specific number, named project or short case story is memorable and checkable. It lets the other side justify choosing you to their own colleagues, which is often the real hurdle.
WHEN TO USE IT
- You are writing a proposal, bio, review self-assessment or pitch.
- You are competing with cheaper alternatives who make similar claims.
WHEN NOT TO USE IT
- Sharing the evidence would breach client confidentiality.
- The setting is informal and a detailed case would feel like overselling.
SIGNALS IT FITS
- Your materials contain words like 'passionate', 'world-class' or 'results-driven'.
- Prospects ask 'what makes you different?' and you answer with adjectives.
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ETHICAL BOUNDARY
Represent results honestly and typically, not just best-case. Disclose when a result was a team effort or involved other factors.
RELATED MOVES
Content version 1 · Drafted by Power Move IQ Editorial · Not yet human-reviewed · Educational decision support, not legal, financial or employment advice.