MOVE 35 · ANCHORING & PRICING · PRO
Raise Your Rate with Notice
Increase prices for existing clients with clear written notice, a short reason and a date, rather than apologising or surprising them.
Notice turns a price increase from a surprise into a plan.
Moderate riskPricingClient scopeProtect value
WHY IT WORKS
Clients rarely resent fair increases; they resent surprises. Giving a defined notice period, a brief rationale and a clear effective date lets them budget, signals professionalism and makes the change feel like normal business rather than opportunism.
WHEN TO USE IT
- Your rates have not changed in a year or more while costs or demand have risen.
- You are fully booked and want to rebalance your client base.
WHEN NOT TO USE IT
- A current contract fixes the price for its term.
- The client is mid-crisis and the timing would seem exploitative.
SIGNALS IT FITS
- New clients pay more than long-standing ones.
- You feel resentment toward clients on legacy rates.
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Execution guidance is included with Pro.
One moment.
Included with Pro
ETHICAL BOUNDARY
Honour existing contractual terms and give reasonable notice. Raising prices mid-contract without agreement may breach the agreement.
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Content version 1 · Drafted by Power Move IQ Editorial · Not yet human-reviewed · Educational decision support, not legal, financial or employment advice.